If you are involved in business sales, then you know that the hardest
thing about business sales is finding qualified leads. Many organizations
still advocate cold calling, but in my humble opionion, this is a colossal
waste of your valuable time. After all, you don't get paid to prospect,
you get paid to sell.
The business coach who has been the most helpful for me in this regard
is a man by the name of Dan Kennedy. Dan Kennedy has written a number
of very useful books related to business sales. Perhaps a good starting
place for you would be his book entitled,
Other than effective marketing, the most important part of any business
sales operation is highly targeted and qualified leads. With our Restaurant
Activity Report, we provide you with these kinds of leads. If you
can sell your product or service to restaurants, we can tell you about
all of the new restaurants opening in your area. With this powerful
information, you will have the competitive edge.