Serving Companies That Sell To Restaurants

Hard Way... Easy Way!

By Tony Jackson


One of the most enlightening moments in my sales career was when I discovered the obvious, there is a "hard way" to sell and an "easy way" to sell to restaurants.

The hard way is the way I always did it in my restaurant sales career. Driving more miles, stopping by restaurants, walking in through the kitchen door and then "hoping" the owner or decision maker would be there. This was a very inefficient way to sell to restaurants.

Then I discovered the easy way. In today's complex world where information is king, why not "outsource" the prospecting to someone who specializes in mining valuable information? In doing it this way, you are able to harnass the power of information and do what you are supposed to do, easily reach the decision maker and close more sales.

Take a look at our Restaurant Activity Report and get a free, three day trial.

© 2009 All rights reserved.