Marketing to small businesses holds a unique set of challenges. Small
business owners are usually working very hard just to make their businesses
profitable. Often times, small business owners have a high level of
stress and may spend a lot of their time just wondering if they are
going to survive.
Instead of simply telling them about how great your products or services
are, think about their own pressure points and the pain they are feeling.
Then, think about how your product or service will ease that pain. By
thinking in this way, you will be far more effective in getting a hearing
from a small business owner.
Along with good marketing skills, you also need qualified leads. With
our Restaurant Activity Report,
we provide excellent leads for new restaurants that are opening in your
area. These are some of the best leads, because new restaurant owners
are certainly going to buy many products and services in order to open